Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020

For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected.

May 2, 2021 Digitally native brands weathered the storm, grew ecommerce sales by 40% in 2020 By Rimma Kats For digitally native brands, 2020 was a hard year, especially as the pandemic shifted shopping priorities to essential goods. Even so, collectively, these brands saw increased growth—and more than we expected. Last year, their direct-to-consumer (D2C) ecommerce sales rose by 40.0%, an upward revision from our earlier estimate of 24.3% growth. Read the full article. [Analyst Webinar] Post-Purchase Omnichannel Experience When considering customer experience (CX), we often think of what leads up to the purchase and not about how to engage after it's made. Learn how winning organizations are delivering best-in-class post-purchase experiences. Join this eMarketer Analyst Webinar, made possible by Emarsys. Register Now Amazon dominates US ecommerce, though its market share varies by category Amazon's US ecommerce sales will grow by 15.3% this year to $367.19 billion after a meteoric 44.1% rise in sales during 2020. Ecommerce sales at many of Amazon's competitors—including Walmart and Target—are growing faster, but Amazon's sales are still growing faster than the overall market. Its share of US ecommerce sales will increase from 39.8% in 2020 to 40.4% in 2021, and at a gain of 0.6 percentage points, this growth will be larger than that of any other company this year. Full Article Q&A: How Pizza Hut approaches its global partnerships to meet consumer needs Over the past few years, amid a huge digital transformation, Pizza Hut has had to pivot from traditional restaurant service and carryout to ecommerce. Full Article Spotlight on retail with Shiseido As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency. Watch now. How women's digital habits are evolving in China in 2021 "Women hold up half the sky," former Chinese leader Mao Zedong famously said. More than fifty years on, women in China are doing so online, driving digital trends and fast becoming a cohort that marketers ignore at their peril. Full Article ©2021 Insider Intelligence Inc. 11 Times Square, New York, NY 10036   eMarketer Retail Weekly is published by Insider Intelligence Inc. Unsubscribe | Change email address | Advertise Select "Research Submissions" for potential inclusion in the eMarketer Retail Weekly.